Typical tools used include:
• Market Studies: Investigating and understanding markets, and carrying out customer and competitor analyses to inform business planning activities;
• Technology Road-mapping: Providing company growth strategies which encourage the level of innovation and align technology capabilities with consumer demand;
• Intelligence Gathering: State of the art technology reports provide an insight into technology barriers, potential solutions, prospective solution providers and market trends.
• Supply Chain Mapping: Mapping and characterising the markets, strengths and opportunities in materials supply chains from the raw materials suppliers, through the materials fabricators/manufacturers and Original Equipment Manufacturers (OEMs), to the end users.
